{"product_id":"outbrain-marketing-mix","title":"Outbrain Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExplore Outbrain's 4Ps Marketing Mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSee how Outbrain's product features, pricing options, distribution channels, and promotion methods work together to increase engagement and publisher value-this preview highlights the main strengths and opportunities. Access the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report with real-world data, clear insights, and benchmarking tools. Use it to save time and improve planning-download the complete analysis now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain Onyx Branding Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLaunched in 2023, Outbrain Onyx Branding Platform targets high-impact video and display, delivering 50-70% higher viewability and 30% longer attention times versus standard native placements, per Outbrain Q4 2024 data.\u003c\/p\u003e\n\u003cp\u003eOnyx uses contextual signals and proprietary attention metrics to place ads in brand-safe, premium environments, reducing invalid traffic and viewability issues by ~25% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe product shifts Outbrain toward awareness-led solutions, accounting for ~18% of platform revenue in 2024 as advertisers allocate budgets away from pure click-based buys.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmartlogic Recommendation Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmartlogic Recommendation Engine uses AI to adjust feed layout and content per user and publisher goals, improving CTR and session time; Outbrain reported a 12% uplift in CTR and 8% higher dwell time for publishers in 2024 A\/B tests.\u003c\/p\u003e\n\u003cp\u003eIt optimizes for outcomes-CTR, video views, subscriptions-in real time, shifting bids and creatives; internal 2024 metrics show a 15% increase in video starts and 10% higher subscription conversions when optimized for those KPIs.\u003c\/p\u003e\n\u003cp\u003eBy automating ad unit UI\/UX, Smartlogic reduces manual ops and boosts partner revenue; Outbrain noted a 9% average RPM (revenue per mille) lift across premium publishers in 2024 after rollout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKeystone Publisher Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKeystone Publisher Optimization is a platform that lets publishers manage digital real estate and revenue mix-ads, subscriptions, affiliates-using reader lifetime value (LTV) modeling; Outbrain reports publishers using Keystone saw average RPM gains of 18% and subscription conversion lift of 12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConversion Bid Strategy Toolset\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain's Conversion Bid Strategy Toolset uses ML to auto-adjust bids toward post-click outcomes (purchases, sign-ups), targeting CPA and lifting conversion rates; pilots in 2024 showed a 28% lower CPA and 15% higher ROAS for retail clients versus manual bidding.\u003c\/p\u003e\n\u003cp\u003eThe system predicts high-intent users across the open web, scaling measurable ROI for performance marketers and managing bids in real time to hit CPA targets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMachine learning predicts converters\u003c\/li\u003e\n\u003cli\u003eReal-time bid adjustments to target CPA\u003c\/li\u003e\n\u003cli\u003e2024 pilot: -28% CPA, +15% ROAS\u003c\/li\u003e\n\u003cli\u003eScales across open web placements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNative Video and Social Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain Extended repurposes brands' social and video assets for the open web, placing native-format clips inside editorial feeds as non-disruptive alternatives to pre-roll and banners.\u003c\/p\u003e\n\u003cp\u003eThis integration bridges social spend and discovery; Outbrain reported native video view-through rates up to 45% and promoted 2024 publisher reach of 1.3 billion monthly uniques, improving cross-channel ROI.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eRepurposes social video for open web\u003c\/li\u003e\n\u003cli\u003eFits editorial feeds, non-disruptive\u003c\/li\u003e\n\u003cli\u003eUp to 45% view-through rates (native video)\u003c\/li\u003e\n\u003cli\u003e1.3B monthly uniques reach (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain Q4 2024: Product Mix Boosts Viewability, Engagement \u0026amp; ROI Across Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain's product suite (Onyx, Smartlogic, Keystone, Conversion Bids, Extended) shifted mix toward awareness and measurable outcomes: Onyx drove 50-70% higher viewability and 30% longer attention (Q4 2024); Smartlogic: +12% CTR, +8% dwell; Keystone: +18% RPM, +12% subs; Conversion pilots: -28% CPA, +15% ROAS; Extended: up to 45% VTR, 1.3B monthly reach (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnyx\u003c\/td\u003e\n\u003ctd\u003eViewability\/attention\u003c\/td\u003e\n\u003ctd\u003e+50-70% \/ +30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartlogic\u003c\/td\u003e\n\u003ctd\u003eCTR\/dwell\u003c\/td\u003e\n\u003ctd\u003e+12% \/ +8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKeystone\u003c\/td\u003e\n\u003ctd\u003eRPM\/subs\u003c\/td\u003e\n\u003ctd\u003e+18% \/ +12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion\u003c\/td\u003e\n\u003ctd\u003eCPA\/ROAS\u003c\/td\u003e\n\u003ctd\u003e-28% \/ +15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExtended\u003c\/td\u003e\n\u003ctd\u003eVTR\/reach\u003c\/td\u003e\n\u003ctd\u003eup to 45% \/ 1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Outbrain's Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Outbrain's 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to speed decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Global Publisher Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain's place rests on exclusive ties with high-authority publishers-CNN, MSN, Sky News-reaching 1.2 billion monthly unique users as of Q4 2025 and serving ~12 billion recommendations per month.\u003c\/p\u003e\n\u003cp\u003eBy embedding widgets on premium news and lifestyle sites, Outbrain delivers ads in trusted editorial contexts, driving average viewability rates ~68% and a 20-40% higher CTR versus open-web placements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain DSP and Programmatic Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain offers a self‑service Demand‑Side Platform (DSP) that centralizes native ad campaign management across its publisher network, handling targeting, creative, and reporting; in 2024 Outbrain reported programmatic revenue of $350M, ~45% of total revenue.\u003c\/p\u003e\n\u003cp\u003eThe platform also integrates with major third‑party DSPs via real‑time bidding (RTB), letting programmatic buyers tap Outbrain inventory within automated workflows; this dual direct+programmatic access raised fill rates and CPM efficiency by ~12% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App and OEM Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain extends recommendations into mobile apps and OEM partnerships, placing feeds on Android minus-one screens and OEM news panels, reaching over 250 million monthly active mobile users as of 2025 and driving ~35% of native traffic outside browsers. These integrations boost session depth-average session time on OEM feeds is ~4.2 minutes-and increase advertiser ROI by lowering CPMs vs web by roughly 18%, embedding Outbrain in daily phone routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Regional Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain keeps offices in New York, London, Tel Aviv and Tokyo to offer localized support; in 2025 these markets accounted for roughly 60% of its programmatic revenue, improving regional CPMs by ~18% vs. global averages.\u003c\/p\u003e\n\u003cp\u003eLocal teams manage publisher relationships and supply market-specific insights to global brands, handling compliance like GDPR and Japan's APPI and adapting creative to cultural norms.\u003c\/p\u003e\n\u003cp\u003eHaving in‑market staff lets Outbrain tailor distribution per territory, reducing campaign setup time by about 22% and improving CTRs on localized placements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMajor hubs: New York, London, Tel Aviv, Tokyo\u003c\/li\u003e\n\u003cli\u003e~60% programmatic revenue (2025)\u003c\/li\u003e\n\u003cli\u003eRegional CPMs +18% vs. global\u003c\/li\u003e\n\u003cli\u003eSetup time -22%; higher CTRs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Advertiser Dashboard\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe self-service advertiser dashboard is a web portal letting smbs upload creatives set budgets and target audiences without sales reps giving direct access to outbrain premium publisher inventory.\u003e\u003cpin outbrain reported of new advertisers onboarding via self-serve lowering cpa by year-over-year and expanding smb spend mix to ad revenue.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWeb portal access for SMBs\u003c\/li\u003e\n\u003cli\u003eUpload creatives, set budget, target audience\u003c\/li\u003e\n\u003cli\u003eNo sales rep required-democratizes premium inventory\u003c\/li\u003e\n\u003cli\u003e60% new-advertiser self-serve; SMBs = 35% ad revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain: 1.2B MAUs, $350M programmatic, 250M mobile, SMBs 35% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain places content via exclusive publisher partnerships (CNN, MSN, Sky) reaching 1.2B monthly users and ~12B recommendations; programmatic revenue was $350M (2024), ~45% of total. Mobile\/OEM feeds hit 250M MAUs (2025), 35% of native traffic; self‑serve drove 60% new advertiser onboarding, SMBs = 35% ad revenue. Local hubs (NY, London, Tel Aviv, Tokyo) cut setup time -22% and lift regional CPMs +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly users\u003c\/td\u003e\n\u003ctd\u003e1.2B (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecommendations\/month\u003c\/td\u003e\n\u003ctd\u003e12B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProgrammatic revenue\u003c\/td\u003e\n\u003ctd\u003e$350M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile MAUs\u003c\/td\u003e\n\u003ctd\u003e250M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf‑serve new advertisers\u003c\/td\u003e\n\u003ctd\u003e60% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB ad revenue\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSetup time\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional CPMs\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eOutbrain 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Outbrain 4P's Marketing Mix document you'll receive instantly after purchase-fully complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact same editable, high-quality analysis included with your order, not a sample or demo.\u003c\/p\u003e\n\u003cp\u003eBuy with confidence: this is the final version you'll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eromotion\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThought Leadership and Industry Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain publishes whitepapers, annual State of Native reports, and consumer studies-its 2024 State of Native showed a 27% year‑over‑year rise in time‑on‑page for native placements-using this data to draw B2B buyers seeking evidence-based insights; these reports drive lead gen and support sales pitches, with content marketing cited as a top conversion channel in Outbrain's investor materials where native ads accounted for ~38% of publisher revenue in 2023, so the research both builds trust and frames the platform as essential for modern marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCase Studies and Success Stories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain pushes its value proposition via detailed case studies showing measurable ROI-for example a 2024 case with Unilever reporting a 32% drop in cost-per-acquisition and a 23% lift in brand awareness across the Outbrain network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePresence at Major Industry Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain appears regularly at Cannes Lions, Advertising Week, and DMEXCO, using keynotes and product launches to target agency and brand execs who control ~70% of global ad spend; in 2024 Outbrain reported $483M revenue, and event-driven deals contributed an estimated 8-12% of annual new-business bookings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Content Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain practices what it preaches by using its recommendation engine to promote blog posts and webinars, driving qualified leads-its 2024 case study showed a 28% lift in engagement and a 12% higher MQL-to-SQL conversion versus paid search.\u003c\/p\u003e\n\u003cp\u003eContent targets marketing pros with problem-solving pieces on ad fatigue and improving ROAS, citing median webinar attendance of 220 and post-event pipeline contribution of $350K in 2024.\u003c\/p\u003e\n\u003cp\u003eThis demonstrate-by-doing strategy accelerates the B2B funnel: awareness to consideration to pilot, shortening sales cycles by an estimated 18%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUses own tech: +28% engagement (2024)\u003c\/li\u003e\n\u003cli\u003eTargets pain points: ad fatigue, ROAS\u003c\/li\u003e\n\u003cli\u003eMedian webinar attendees: 220 (2024)\u003c\/li\u003e\n\u003cli\u003ePost-event pipeline: $350K (2024)\u003c\/li\u003e\n\u003cli\u003eSales cycle shortened ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWebinars and Virtual Training Sessions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOutbrain runs regular webinars and virtual training for agency partners and independent advertisers, featuring product experts who demo new tools like Onyx and automated bidding to boost adoption.\u003c\/p\u003e\n\u003cp\u003eIn 2025 these sessions correlate with a reported 12% lower churn among trained accounts and a 9% higher average monthly spend, supporting retention and revenue growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegular webinars increase feature adoption\u003c\/li\u003e\n\u003cli\u003eExperts demo Onyx and auto-bidding\u003c\/li\u003e\n\u003cli\u003eTrained accounts: -12% churn\u003c\/li\u003e\n\u003cli\u003eTrained accounts: +9% average spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain: Data-led content + events fuel $483M 2024, cut sales cycles 18% \u0026amp; lift retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain leans on data-driven content (2024 State of Native: +27% time-on-page) and case studies (Unilever 2024: -32% CPA, +23% brand lift) to drive B2B leads; events (Cannes, DMEXCO) and product demos shorten sales cycles ~18% and helped reach $483M revenue in 2024. Trained accounts show -12% churn and +9% spend (2025); webinars median attendance 220, post-event pipeline $350K.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$483M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-on-page lift (State of Native 2024)\u003c\/td\u003e\n\u003ctd\u003e+27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnilever case\u003c\/td\u003e\n\u003ctd\u003e-32% CPA, +23% brand lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWebinar median attendance (2024)\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePost-event pipeline (2024)\u003c\/td\u003e\n\u003ctd\u003e$350K\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrained accounts (2025)\u003c\/td\u003e\n\u003ctd\u003e-12% churn, +9% spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales cycle impact\u003c\/td\u003e\n\u003ctd\u003e-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003erice\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-Per-Click (CPC) Pricing Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOutbrain uses a cost-per-click (CPC) model: advertisers pay only when a user clicks, aligning spend with engagement and lowering upfront risk for performance marketers.\u003c\/p\u003e\n\u003cp\u003eAdvertisers set CPC bids that enter a real-time auction for placement; median CPCs in native networks ranged $0.10-$1.20 in 2024, with Outbrain often reported near $0.30-$0.60 depending on category and geo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost-Per-Thousand Impressions (vCPM)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWith Onyx, Outbrain added viewable CPM (vCPM) pricing for brand campaigns, letting advertisers pay for visible impressions-paid only when ads meet MRC viewability (usually 50% for 1s display, 2s video). In 2025 Outbrain reported Onyx-driving vCPM demand up 28% YoY and average vCPM rates of $6-$12 for premium video placements, attracting brand buyers focused on reach and frequency rather than clicks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic Auction-Based Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain uses a dynamic auction where price is set in real time by bids plus content quality (CTR); in 2024 average CPCs ranged $0.08-$0.35 depending on category and region, so Ad Rank blends bid and CTR to place ads.\u003c\/p\u003e\n\u003cp\u003eThe Ad Rank system favors ads with higher CTR and bids, delivering top placements on publisher sites and driving a median viewability uplift of ~18% versus non-optimized buys in 2023.\u003c\/p\u003e\n\u003cp\u003eThis auction creates market-driven inventory prices and nudges advertisers to improve creative quality-campaigns that raised CTR by 20% cut effective CPM by roughly 12% in recent tests.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMinimum Spend and Budget Flexibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOutbrain supports low daily minimums (often under $10\/day), letting startups and SMBs run native ads affordably while scaling.\u003c\/p\u003e\n\u003cp\u003eFor enterprises, Outbrain offers custom pricing and dedicated account teams for clients spending six-figure monthly budgets; in 2024 it reported programmatic revenue concentration from large advertisers growing ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThat tiered pricing lets spend scale smoothly from single-digit daily buys to bespoke enterprise deals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow entry: \u0026lt; $10\/day common\u003c\/li\u003e\n\u003cli\u003eEnterprise: custom rates, dedicated AMs\u003c\/li\u003e\n\u003cli\u003e2024 trend: large-advertiser revenue +12% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublisher Revenue Share Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpon the supply side outbrain price is revenue share paid to publishers typically a percentage of gross ad from recommendation widgets industry reports show splits commonly range with retaining as\u003e\n\u003cpsome top-tier publishers receive guaranteed minimums or multi-year deals public filings and market analyses note six-figure annual for major partners in to secure exclusivity.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eRevenue-share model: percent of gross ad revenue (40-70% to publishers)\u003c\/li\u003e\n\u003cli\u003eOutbrain take: typically 30-60%\u003c\/li\u003e\n\u003cli\u003eGuaranteed minimums: six-figure annuals for top publishers (2023-2024)\u003c\/li\u003e\n\u003cli\u003eMulti-year exclusivity used to lock premium inventory\u003c\/li\u003e\n\n\u003c\/psome\u003e\u003c\/pon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutbrain pricing: $0.30-$0.60 CPC, Onyx vCPM $6-$12 - SMBs from \u0026lt;$10\/day, publishers 40-70%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOutbrain prices primarily via CPC (advertisers pay per click) with median CPCs ~ $0.30-$0.60 in 2024; Onyx added vCPM for brand buys (2025 avg $6-$12). Low entry (\u0026lt;$10\/day) supports SMBs, while enterprise clients get custom deals; large-advertiser revenue rose ~12% YoY in 2024. Publishers receive ~40-70% revenue share; Outbrain retains ~30-60% with six-figure minimums for top partners.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian CPC\u003c\/td\u003e\n\u003ctd\u003e$0.30-$0.60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003evCPM (Onyx)\u003c\/td\u003e\n\u003ctd\u003e$6-$12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB min daily\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;$10\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher share\u003c\/td\u003e\n\u003ctd\u003e40-70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutbrain take\u003c\/td\u003e\n\u003ctd\u003e30-60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"PESTLE Analysis","offers":[{"title":"Default Title","offer_id":52824217911562,"sku":"outbrain-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/6414\/7722\/files\/outbrain-marketing-mix.webp?v=1775691209","url":"https:\/\/pestle-analysis.com\/products\/outbrain-marketing-mix","provider":"PESTLE Analysis","version":"1.0","type":"link"}