Next 15 Group Marketing Mix
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See how Next 15 Group applies the 4Ps-product (specialized agency services), price (value-based approaches), place (targeted digital channels), and promotion (integrated PR and content)-to grow brand reach and retain clients.
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Product
Data-Driven Insights and Market Research
Next 15 leverages specialist agency Savanta to deliver data-driven insights and predictive analytics, helping clients spot emerging trends and decode audience behavior via surveys, passive tracking, and panel data; Savanta reported £56m revenue in 2024, underpinning scale. By end-2025 these offerings became highly automated, embedding AI models that cut reporting time from days to minutes and boost forecast accuracy by ~18% in pilot clients.
Growth Engineering and Technology Solutions
Growth Engineering and Technology Solutions builds e-commerce platforms, customer data platforms (CDPs) and marketing automation stacks to scale revenue; Next 15 reported digital services revenue of £498m in 2024, showing demand for such platforms.
The group integrates CDPs that lift campaign ROI by 20-30% and e-commerce implementations that can increase conversion rates 10-25% for global enterprise clients.
Creative Content and Brand Storytelling
Through agencies Elvis and Archetype, Next 15 delivers creative content and brand storytelling across digital, video, and interactive formats, aiming for consistent brand voice across touchpoints.
In 2025 the group emphasizes algorithm-optimized short-form content and immersive environments; Elvis reported 18% YoY revenue growth in 2024 and Archetype clients saw average engagement lifts of 22% in campaign tests.
Public Relations and Reputation Management
Next 15 Group's core PR offering delivers global public relations and reputation management, covering crisis communication, influencer relations, and sector-focused strategic positioning to protect and grow corporate reputations.
In 2024 Next 15 reported revenue of £424.5m and cited PR and content services as key growth drivers; these services help clients build trust amid rising digital scrutiny-recent studies show 86% of consumers value corporate transparency.
- Global PR: crisis plans, media training
- Influencer relations: campaign measurement, reach
- Vertical strategy: tech, healthcare, finance
- Impact: supports brand trust; 86% consumer transparency stat
Customer Experience and Journey Design
Next 15 offers end-to-end customer experience and journey design, mapping touchpoints to remove friction and using digital tools to cut path-to-purchase time by up to 30% based on recent client case studies.
These services target retention-clients report average customer lifetime value (LTV) lifts of 12-20% and churn reductions around 8% within 12 months, supporting Next 15's revenue growth in digital services.
- End-to-end journey mapping
- Friction reduction: ~30% faster purchase
- LTV increase: 12-20%
- Churn cut: ~8% in 12 months
Next 15 boosts ROI 20-30% with Savanta, digital & PR-AI cuts reporting, ups forecasts ~18%
Next 15 bundles Savanta analytics (£56m rev 2024) with digital services (£498m digital rev 2024) and PR/content (group rev £424.5m 2024) to boost campaign ROI 20-30%, conversion +10-25%, LTV +12-20% and cut churn ~8%; AI automation cut reporting time from days to minutes and improved forecast accuracy ~18% in pilots.
| Metric | Value |
|---|---|
| Savanta revenue 2024 | £56m |
| Digital services rev 2024 | £498m |
| Group revenue 2024 | £424.5m |
| Campaign ROI lift | 20-30% |
| Conversion lift | 10-25% |
| LTV increase | 12-20% |
| Churn reduction | ~8% |
| Forecast accuracy gain (pilot) | ~18% |
What is included in the product
Detailed Word Document
Delivers a concise, company-specific deep dive into Next 15 Group's Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis in reality and inform strategic decisions.
Customizable Excel Spreadsheet
Condenses Next 15's 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.
Place
Global Decentralized Agency Network
Next 15 Group operates a global decentralized agency network with over 65 specialist agencies across the UK, North America and Asia – Pacific, combining local cultural expertise with group scale; in FY2024 the group reported revenue of £520.8m, enabling regional teams to access shared resources and cross – sell services.
Strategic Hubs in Financial Centers
Next 15 Group keeps major offices in London, New York and San Francisco, placing it within 2-5 miles of over 60% of FTSE 100 HQs and roughly 40% of US tech unicorn HQs; the 2024 annual report shows these hubs generated ~48% of group revenue in 2024, enabling C-suite workshops, high-value strategic consulting, and in-person project delivery that command premium bill rates.
Digital-First Service Delivery
Embedded Client Teams
Next 15 embeds agency specialists on-site within client marketing or tech teams, turning external support into integrated internal capacity and speeding execution of complex projects.
In 2024 Next 15 reported that embedded-client models accounted for roughly 18% of revenue from strategic services, with project turnaround times cut by ~30% versus off-site projects.
Clients gain steadier monthly retainer cashflows and lower procurement friction; agency staff retention on embedded accounts typically exceeds 12 months, boosting knowledge continuity.
- On-site embedding = deeper integration, faster delivery
- ~18% of 2024 strategic services revenue from embedded models
- ~30% faster turnaround vs off-site projects
- Average embedded-staff tenure >12 months, improving continuity
Vertical-Specific Market Hubs
Next 15 groups its distribution around vertical hubs-healthcare, technology, consumer goods-so clients get teams with deep sector expertise and tailored service models.
In 2025 the vertical strategy supported 62% of revenue from repeat clients and helped win 18% more sector-specific mandates year-on-year, concentrating investment in 9 specialized hubs across APAC, EMEA and the US.
- Vertical hubs: healthcare, tech, consumer goods
- 62% revenue from repeat clients (2025)
- +18% sector mandates YoY
- 9 specialized hubs globally
Next 15: £520.8m FY24, 68% digital hours, 30% faster embedded models, 62% repeat
Next 15 uses a decentralized global network (65+ agencies) plus London/NY/SF hubs; FY2024 revenue £520.8m, hubs ~48% of revenue. Digital delivery rose to 68% of billable hours in 2025, cutting latency 27%. Embedded models = 18% of 2024 strategic revenue, 30% faster turnaround; vertical hubs drove 62% repeat revenue in 2025.
| Metric | Value |
|---|---|
| FY2024 revenue | £520.8m |
| Hubs revenue share | ~48% |
| Digital billable hours 2025 | 68% |
| Embedded revenue (2024) | ~18% |
| Repeat revenue (2025) | 62% |
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Promotion
C-Suite Thought Leadership
Next 15 boosts brand authority by publishing research, white papers, and trend forecasts aimed at C-suite leaders; its thought-leadership content helped win clients contributing to the group's £478m 2024 revenue, up 6% year-on-year.
Agency heads are positioned as industry visionaries, driving high-value corporate contracts-lead-generation from executive channels reportedly lifts average contract size by ~25% versus standard digital leads.
Insights are distributed via exclusive executive briefings and major conferences, including CES and Web Summit, where Next 15 leaders presented 12 sponsored sessions in 2024, amplifying senior-level reach and deal pipeline quality.
Individual Agency Brand Autonomy
Next 15 uses a multi-brand promotional strategy that preserves agency-level brand autonomy, letting firms like M&C Saatchi and The&Partnership keep boutique identities while tapping group scale; in FY2024 Next 15 reported revenue of £335.6m, supporting bespoke campaigns across 40+ agencies. This approach protects creative reputations, targets distinct segments simultaneously, and avoids diluting individual value propositions while reducing duplicate overheads.
Strategic M&A as a Growth Narrative
Next 15 leverages acquisitions as a promo: since 2020 it closed ~35 deals, including 2024 purchases in AI and data firms, growing revenue from M&A-driven services by ~22% to £340m in FY2024.
Targeted B2B Digital Marketing
The Next 15 Group runs targeted B2B digital ads and LinkedIn campaigns to reach specific decision-makers, using first-party data and programmatic buys to cut CPMs by ~18% versus industry averages in 2024.
Promotions highlight case studies and ROI metrics-average campaign-attributed revenue lifts of 12-20% and CPL reductions of 22%-to provide concrete social proof.
This data-driven approach concentrates spend on high-value buyers, improving campaign efficiency and boosting conversion rates for large-scale project wins.
- 18% lower CPMs (2024)
- 12-20% revenue lift (campaign-attributed)
- 22% lower cost-per-lead
- Focus on decision-makers via LinkedIn
Industry Awards and Creative Showcases
Active participation in global awards validates Next 15 Group's creative and strategic excellence; in 2024 the group's agencies won 18 Cannes Lions and contributed to a 12% year-on-year rise in new business wins.
These accolades generate promotional content for pitches, annual reports, and recruitment, boosting brand premium perception and supporting a 9% uplift in average client fees in 2024.
Winning awards helps attract top-tier clients and talent, correlating with a 7% decline in staff turnover across award-winning agencies in 2024.
- 18 Cannes Lions (2024)
- 12% rise in new business wins (2024)
- 9% uplift in average client fees (2024)
- 7% drop in staff turnover (2024)
Next 15 drives £478m revenue with 9% fee uplift, CPMs -18% and CPLs -22%
Next 15's promotion blends thought leadership, targeted B2B digital ads, acquisitions, events, and awards to drive higher-value contracts-contributing to FY2024 group revenue of £478m and lifting average client fees by 9% while cutting CPMs ~18% and CPLs 22%.
| Metric | 2024 |
|---|---|
| Group revenue | £478m |
| CPM reduction | 18% |
| CPL reduction | 22% |
| Avg client fee uplift | 9% |
Price
Value-Based Pricing Models
Next 15 often charges based on delivered strategic value, tying fees to client commercial outcomes rather than hourly rates; in 2024 value-based contracts contributed an estimated 28% of digital revenue, per group disclosures.
This aligns pricing to project complexity and ROI, so a transformation brief delivering a 10-20% revenue uplift can command fees equal to 3-6 months of incremental profit; clients pay for impact, not time.
Retainer-Based Revenue Streams
Fixed-Fee Project Pricing
For clearly defined tasks such as technical builds, brand audits, or specific marketing campaigns, Next 15 Group uses fixed-fee pricing to give clients budget certainty and predictable outcomes.
Fixed fees let the agency boost margins via standardized workflows and reuse; Next 15 reported 2024 adjusted operating margin of ~12.5%, helped by project-based pricing that reduces billable-hour variability.
Prices are set from historical project dashboards and required expertise bands; internal data show median fixed-fee bids rose 9% in 2023-24 reflecting higher specialist costs.
Performance-Linked Incentives
Next 15 uses performance-linked incentives in some growth engagements, tying up to 25% of fees to KPIs like lead growth or sales conversion, showing accountability and confidence in delivering measurable results.
This attracts clients seeking a partner sharing risks and rewards; a 2024 client cohort reported a 12% higher retention when PLIs were used and average incremental revenue uplift of 18% during contracted periods.
- Up to 25% fee at risk
- KPIs: lead growth, conversion, revenue
- 2024: 12% higher retention
- 2024: 18% average revenue uplift
Premium Market Positioning
The group uses a premium pricing strategy tied to specialized digital expertise and high-quality global talent, supporting 2024 adjusted operating margin of ~14.5% and group revenue of £546.4m (FY 2024), avoiding low-margin commoditized services.
This preserves profitability and brand prestige, positioning Next 15 as a top-tier consultancy serving blue-chip and high-growth clients with higher average revenue per client.
- 2024 revenue £546.4m; adj. op. margin ~14.5%
- Focus on high ARPC, not commoditized services
- Premium pricing sustains brand and margins
Premium pricing and value-based contracts drive £546.4m revenue, ~14.5% margin
Next 15 prices via value-based contracts (28% digital revenue 2024), retainers (~38% recurring revenue; avg £150k-£1.2m), fixed-fee projects, and performance-linked incentives (up to 25% fee at risk; 2024: +12% retention, +18% revenue uplift); premium pricing supports FY2024 revenue £546.4m and adj. op. margin ~14.5%.
| Metric | 2024 |
|---|---|
| Revenue | £546.4m |
| Adj. op. margin | ~14.5% |
| Value-based share | 28% |
| Retainers | ~38% |
| PLI impact | +12% retention / +18% uplift |
Frequently Asked Questions
The template delivers a detailed, company-specific Marketing Mix that turns raw Next 15 Group information into strategic insight by using the Company-Specific Research Foundation and a Pre-Built 4P Strategic Framework to map Product, Price, Place and Promotion clearly for investor or executive use.
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